"Search engine friendly."
Search engines all have their own confidential algorithms that
determine which Web pages are to be shown first. The algorithms
assign weights to certain components or variables that it finds
within a page. There are MANY people who can design web pages but
not many can built a search engine friendly and functional web
sites.
3 Important Meta Tags.
META tags are HTML Tags that describe the contents of a web page.
The primary purpose of Meta tags is to help catalog and categorize
the contents of a web page. If your pages do not contain them then
they may not get categorized the way you'd like by the search
engines.
You should generally include a META keyword tag on your page within
the <Head> </Head> section of a Web page area.
TITLE
Keep your title quite short and include words relating to your
subject area and should include your targeted keyword
<TITLE> Work at home business resources for all </TITLE>
DESCRIPTION
The description tag should be kept between about 100-200 characters.
The description should also include words about your subject area
and should not simply restate the title of the page, as it should
also describe the page.
<META name="description" content="All about work at home business
resources. Free tips idea and articles for home workers.">
KEY WORDS
Key words and/or phrases relating to your subject will also be
inserted (comma separated), they should be between 200-500
characters long.
<META name="keywords" content="work at home, home business, free
resources.etc..">
Meta tags are hidden in a document's source, invisible to the
reader. Some search engines, however, are able to incorporate the
content of meta tags into their algorithms. No engines penalize
sites that use meta tags properly, so it's recommended that you
always include them.
The <TITLE> tag of your Web page is the most important HTML tag or
element. All the search engines consider the keywords in this tag
and generally give those keywords a lot of importance in their
ranking system. Therefore, if you were to create one page with a
keyword in the title tag and another page with the same keyword in
the body tag, the one with the keyword in the title will generally
rank higher in most engines.
The text found in the META Description tag will be displayed to the
user in the search results for many engines. Therefore, it pays to
craft a good description so that you not only rank well, but so
people will actually click on your link once they see it. When
creating your Meta Description Tag you must adhere to the guidelines
that the search engines have in place. For example, there is a
limitation to the number of characters that you can use in your Meta
Description. Another thing to keep in mind is that some of the
search engines and directories use the keywords in the description
as a way of determining if your site is relevant to the search
performed. This is also where concepts and strategies like keyword
proximity come into play and is a high factor for your search engine
ranking.
A META keyword tag lists all the keywords for which you would like
search engines to rank your site. Although not all search engines
support this tag, you should use it for the ones that do.
One of the most important things that you can do for your web site
and your search engine ranking to be indexed in the search engines
is write a good description and title for your site. If you spend
extra time on the title ,description, and tailor it so that it is
definitive, concise, and follows all of the guidelines, your web
site should not have a problem getting indexed and will positive for
your search engine ranking.
Key element is your keywords. Keywords are the key to whether your
site is seen in the search engines or not.
Most of the time when people use a search engine they search for
common words or phrases like game, travel, music or business. These
words are called "key words" or "keywords". Because of this
webmasters try to use key words that are likely to be searched for
included within their page. The more often a key word shows up the
more likely the page will rank higher in a search engine. If you
over do it however you can actually be rejected by a search engine.
That is why webmasters try to make each page relative to only one to
three keywords. They then use those key words as the first words
within their HTML meta tags, image tags, heading tags, title tag,
text link tags, alt tags and even the file name of the page itself.
Target the wrong keywords and all your efforts will be in vain!
Don't waste time optimizing for words that will never bring you any
traffic.
Few tips for a search engine friendly website.
Keep it simple
Make your site easy to navigate. Give a site map so visitors can see
a list of everything contained on the site. They can then use this
as their reference point. Search engine spider can also easily
follow all your links read it content and store them in the search
engine database.
All the major search engines claim to favor pages with high-quality
content. They claim that to rank well on their engine that you
simply need to create relevant, high quality pages. Keywords should
be relevant, applicable, and clearly associated with page body
content.
Cloaking is normally associated with sites doing IP and USER-AGENT
serving where the internet server will present a page that will vary
based upon the visitor characteristics. No matter how great the
content, is considered spam by all of the major search engines.
DO keep your content current.
There's nothing worse than visiting a website in 2007 that was last
updated in 1999.
Never Spam. The following techniques are usually considered spam:
Irrelevant keywords in the title and meta tags
Meta refresh tags.
Invisible text and overuse of tiny text.
Excessive repetition and use of keywords
Overuse of mirror sites (same sites that point to different URLs)
Identical or nearly identical pages.
Submitting to an inappropriate category (for directories)
Never use link farms. Link farm are those services that generically
link to your site if you agree to link to everyone else's site that
participates in the link exchange service. Theoretically, more the
members of that service, more your link popularity.
Conclusions
Build a Search Engine friendly website. Do not break any search
engine rules keep your site clean surely will earn a place in the
search engines. Make your pages the best they can be for your users
and search engines in general, and your site will do great!
About the Author: Hash is the president club member of SFIMG. A work
from home business site.
http://www.work-home-business.com
