Free Banner Exchanges
Are banner ads effective? Yes and
no. It depends on what you're advertising. In order for any
advertising to be effective it must be highly targeted. If you use
banner exchanges, make sure that what you are offering is something
that has mass appeal. Such as Satellite TV, cell phones service,
DSL, etc. A banner ad can also be very good for giving away free
stuff. Just don't put more than two banners on any web page.
The click-through rate on
banner ads is low, so you will need to weigh the pros and cons
before going this route. On the plus side, Web sites that rely on
advertisers to stay alive are begging for people to buy ad space.
You can probably get it for a bargain as compared to a couple of
year's ago.
If, on the other hand, you're more interested in branding your site
versus attracting qualified prospects, you may want to consider a
banner exchange. The plus side is it's free. The negative is that
you have no control over the types of banners displayed on your
site. In addition, you will probably notice added download time to
your Web page.
