Goggle Tips.
CONSIDER USING PAID
LISTINGS TO KEEP VISITORS
COMING TO YOUR SITE
I know, I know... If you're still smarting after losing your
coveted position in Google, the last thing you probably want
to do is pay them for advertising! Still, as a short-term way
of recouping your losses until you're able to get your ranking
back up, you just might want to look into paid advertising.
If you do, be sure to do your research and calculate how much
you can spend while still making a profit. Pay-per-clicks can
be an effective way to get people clicking through to your site
in just a few hours, but be careful: A hastily implemented pay-
per-click campaign can quickly get expensive!
EXPLORE OTHER SEARCH
OPTIONS
Google isn't the only search engine! While it's true that
most searchers go to Google first, you can bring new visitors
to your site by working on improving your search results in
some of the other engines.
For starters, try looking at AllTheWeb, Teoma, Inktomi, and
Dogpile. HotBot is a neat site that lets you search Inktomi,
AllTheWeb, Teoma, and Google, all from a single location.
And there's always MSN and Yahoo!...
DON'T PUT ALL YOUR EGGS
IN ONE BASKET
Search engine optimization is just one of many ways to bring
visitors to your web site. If your business relies too heavily
on search engine optimization, you're putting yourself at the
mercy of the search engine algorithms -- which are constantly
changing!
The best way to ensure that your site gets a steady stream
of visitors is to combine a variety of online marketing
techniques. Consider adding some of the following strategies
to your plan (or if you're already using them, try thinking
of ways to make them even more effective!):
- E-mail marketing
- Pay-per-click advertising
- Affiliate programs
- Link exchanges
Google Tips
