Meta
Meta Description tag
The tag present in the header of a Web page
which is used to provide a short description of the contents of the
page. Some search engines will display the text present in the Meta
Description tag when the page appears in the results of a search.
Including keywords in the Meta Description tag can improve the search
engine ranking of a page for those keywords. However, some search
engines ignore the Meta Description tag.
Meta Keywords tag
The tag present in the header of a Web page
which is used to provide alternative words for the words used in the
body of the page. The Meta Keywords tag is becoming less and less
important in influencing the search engine ranking of a page.
Meta Refresh tag
The tag present in the header of a Web page
which is used to display a different page after a few seconds. If a page
displays another page too soon, most search engines will either ignore
the current page and index the second page or penalize the current page
for spamming.
Meta tag
An optional HTML tag that is used to specify
information about a Web page. Some search engines read the information
contained within the tag and use it to index the page. There are several
meta tags, but the most important for search engine indexing are the
Description and Keywords tags. The Description tag returns a description
of the page in place of the summary the search engine would ordinarily
create. The Keywords tag provides keywords for the search engine to
associate with your page. An example might look like this:
<HEAD>
<TITLE>Glossary</TITLE>
<META name="description"
content="Web site building terms">
<META name="keywords"
content="Web sites, Web pages, search engines">
</HEAD>
