Goggle Tips.
MAKE SURE YOUR SITE
OFFERS RELEVANT, HIGH-QUALITY
CONTENT
Remember, Google's goal in making these types of changes
is to ensure that top positions go to sites offering valuable
resources and information.
Google uses sophisticated software to measure the "relevance"
of your site's content to keywords that people search for --
so adding well-written content to your web site is still an
effective way to improve your ranking.
NOT TO "OVER-OPTIMIZE"
YOUR SITE
In the early days of search engine marketing, people found
a number of "loopholes" -- tricks that sent sites to the top
of the search engines even if they had little or nothing to
do with the keywords being searched for. These tricks include:
- Hidden links and text (i.e., white keywords on a white
background)
- "Mirror" sites (copies of a site that are optimized for a
single search engine)
- "Link farms" (multiple web sites whose sole purpose is
to link to each other)
- "Doorway" pages (pages designed primarily for search
engines, not for users)
Google can now detect these and many other tricks, and
it penalizes sites that use them by dropping their ranking
dramatically.
If you've hired someone to optimize your ranking, make sure
they're not using any of these outdated methods -- or they
may actually be damaging your chances of getting a top ranking!
Likewise, if you're using extensive affiliate links to create
"link popularity" for your site, you should be aware that
indiscriminate use of affiliate links can hurt your ranking
under the Florida changes... so be careful to link to sites
with content that is related to yours.
More Google Tips
