How NOT TO Promote your Business
By Adam Buhler
The internet is full of self proclaimed "Internet Marketers" who are more
than willing to fill your head full of traffic generating jargon, everyone
seems to have their own unique theory.
I would like to take a break from the norm and offer you A couple of tips
on how not to promote your business. Many people fall victim to these
"myths" when starting an online business. (I know I did!)
1) "Spamming"
There are many forms of spamming flying around today,
a few of the most common are:
[Unsolicited Email Spamming]- Ever see your inbox overflowing with Garbage
like "Make $85,000 a month, Guaranteed!". If you have then you are more
than aware of what a waste of this is, these never make it anywhere but
the recycle bin on my computer.
[Chat Room Spamming]- This was one of my favorite time wasting activities
as a newbie. I would log onto Yahoo chat with (what I thought) was a clever
handle and proceed to toss my website address around until everyone had me
on ignore! Anyone who uses Yahoo chat will undoubtedly agree with What a
waste of time this is!
[Forum Spamming]- Anyone ever see a discussion board with a post such as,
"Make $20,000 with my online casino
affiliate program". If you have, ever notice how many fewer hits such a
thread has than a true post like "Search Engine
Optimization" has? I think you get my drift.
These are just a few examples of one of the biggest wastes oftime in an
online marketers life, bottom line. you won't make one red cent with lowly
tactics like these.
2) "Traffic Exchange Programs"
These are your average 1:1 click exchange programs offering you the
opportunity to surf other peoples websites in exchange for them being sent
to yours. Sounds great right?
Let's check the facts:
I recently conducted an experiment in which I spent one hour collecting
clicks through one of the better known 1:1 exchange programs. For one hour
of miserably repetitive clicking, I generated just over 100 credits,
meaning my site received 100 hits as well.
Sit back and collect my sales time? WRONG!
After tracking the traffic to my site I was horrified by what I saw.
In just over one hundred hits to my site the average length of every
visitors stay was under 18 seconds! And from all of my drudgery, I managed
ONE lousy clickthrough!
Let's think about this for a moment, one click out of just over a hundred
Hits is a clickthrough rate of less than 1%, now if you spent TEN hours
Clicking your mouse for measly credits (you'd have more patience than me!)
You would generate about 100 credits an hour for a grand total of just
over 1000 hits. (1% of 1000=10) That's ten measly clickthroughs for over
ten hours of wasted time, not to mention that only 0.5%-1% of those ten
people will buy from you, which ends up in one big ZERO for your time.
These are two major mistakes many online marketers never get past. After
chalking up a big zero through their wasted efforts, they write Internet
marketing off as a waste of time.
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Adam Buhler is the owner of
Affiliate Programs Directory:
http://www.smokesoft.net
Adam is the author of the weekly newsletter "Affiliate Secrets".
He is offering a free copy of the ebook "Internet Cash Machines"
For a limited time to anyone who subscribes at:
http://www.smokesoft.net/newsletter.html
