The difference between Good link
building and bad.
A Good Link:
You can’t always control how people link to your site,as generally you
don’t find out till the link has been established. However, being
prepared for this could open several doors for opportunity of gaining
more links and over a period of time you could receive good ones in
return. Other all, the most important part is that a search engine can
read your links. The best link would be to receive a link from Google,
but lets me honest, what chance is there of gaining this link. Therefore
a very good link would be a link from a good website ( high achieving,
page rank website), which is linking to a part of your website that you
wish to achieve higher acknowledgment and page ranking within the search
engine results pages (SERP).
Links that search engine will love..
* Submit to the Yahoo! Directory ($299.00 fee)
* Submit to DMOZ and perform sacrifices to the “ODP God” to get your
site listed (think Local listing here)
* Contact people you know, business partners both new and old, friends,
customers, neighbors, family, suppliers, etc. and ask for a link or
agree on a reciprocal link. Now, before you do this, understand that
each request needs to be hand crafted and give a benefit to them. State
your “points of difference” and why linking to you would be worthwhile
for their visitors. Note: Just don’t agree to be listed on a page with
dozens of other non-related companies or one that looks, breathes, and
walks like a link farm.
* Find good quality sites with great content and link to them. While
this won’t always happen, if your site has good traffic, they should see
some referral traffic from you. The good webmasters out there will look
at their log files, see the referral traffic and then give you a link.
You’re benefiting your visitors anyway, and this can also open the door
to a good cross-relationship with another webmaster.
* Write articles and submit them to the main article databases and
social networking sites.
* Do a review of a product or service (as a testimonial) and send it to
the company. Most will include it on their site and include a link to
your site. If the testimonial is real good you could wind up on the home
page.
* Write and submit a press release of value. Emphasis on VALUE.
* Look at link building as a way to build your traffic from referrals
instead of as an increase in PageRank. Focusing just on PageRank is
marketing with blinders on. Look at the big picture. If the search
engines went away tomorrow how would people find sites? Word of mouth?
Yes. Advertising? Yes. Recommendations (links) from other sites? Bingo.
A bad link:
All bad links are typically defined as span on a page. This is a SEO
technique, known as unethical. You do not want to link to these links,
as these are known as bad neighborhoods, which can affect the running of
your site dramatically and can even get you completely removed within
the search engines. You should want to gain links from trusted sites, as
these can allow you to gain more acknowledgment and high rankings for
your website. Also gaining links from trust worthy sites allows you to
see that these sites have been indexed by the search engines such as
Google. Search engines hate hidden links and spammy networks. Google are
well known for removing sites from within the index, as they class these
sites as part of a bad neighborhood. .
In conclusion, gaining good links to and from your website can take time
and alot of experience for it to be done successfully. Therefore
determining if your website is linked to a bad neighborhood is not a
easy step to establish and if it is left before you know it your site
could have been removed from within the search engines. I highly
recommend that if you are unsure of think you are linked to a bad
neighborhood you don’t leave it any longer and get you website
optimized.
